Ride Engine Kitesurf - Elite Carbon und Prime Series
We’ve been told what to do ourentire lives.Follow
convention, play itsafe, wait your turn, beon time,stay
between thelines …Life is fullof rules.Fortunately for
us,we’re notafraid to bend,orbreakthem once in a
while.In fact,challengingthe status quois what drives
us to keep moving forward.
Ride Engine started in a garage in Santa Cruz.We
didn’t have much money,but we hada wealth of ideas
and ingenuity.Over thepast fewyears,we have grown
and evolved into a industry-changing brand fewpeople
believed would ever happen.We have the naysayers to
thank for that.
When we came out with the world’s first hard shell
harnesses,the doubters of the world told us it wouldn’t
work.“Why would you want a stiff harness,” They said.
“Nobody will buy it.” Now,harnesses as we know them
have changed forever and everybrand in the indus-
try has a hard shell imitation of Ride Engine’s original
“Ride What You Can’t” is ourtribute to defying the
doubters- to throwing the rules out the window and
following your heart,wherever it maytake you. Some-
one will always be there to say you can’t do something.
We’re here to say you CAN.
This is howwe ride.When someone sayswe can’t- even
if that someone is the voice in our own heads –we just
tryharder. We dive deeper, crash harder, push ourselves
a little farther,take one more small stepoutside our
comfort zone until,eventually,we’re doing what some-
one said we couldn’t.